Remove Inactive Subscribers
Keep your list fresh and it should have engaged subscribers, remove inactive subscribers periodically. An inactive subscriber could be anyone who has not engaged with any email in the past 6 months or more. Or who has done the unsubscription to receive your mails. Break your audience into several core segments to design personalized messages that suit their tastes. Timing is the key factor for Email campaign, so try to figure out the best time for your audience and trigger the mail in that suitable time zone. Perform the A/B test before moving forward with your email campaign, so that you can get the best outcome.
Make Your Subject Line crisp & catchy
Your subject lines should stand out in Inbox, Open rates and Click rates are quite rely on subject lines. Use a friendly and conversational tone. Generate the curiosity by saying your words in subject lines Creativity plays the important role in addressing by your subject line.
Write Amazing Content, Every Time
Sometimes its not enough that subscriber opens your email and you have got an open rate, think about the content which can freeze your customer within you email template design and its content. Then you can expect that the subscriber is liking your content and from next time onwards he will open the email with more interest and explore it completely. So how do you make sure your subscribers are happy with your email content? Simple: make it engaging and awesome. The key is to make sure that you aren’t sending emails just to send emails. The higher the value of every email you write, the more loyal your subscribers will become, and your open rates, click rates will increase, which may lead the increment in your ROI.
Most of the users are opening their mails in Mobile, tab or different dimensions device, as per the studies 67% of emails are opening in Mobile handset. These mobile users can’t be ignored, make sure your email is responsive and includes easily loadable media. Also consider the fact that mobile screens are smaller, so long subject lines may get cut off on mobile devices. Use small and light weight images to reduce load time. Many other marketing tips can help any campaign get better open rates, but don’t get discouraged if you don’t see a turnaround right away. Email marketing is an art and science, so give yourself some wiggle room to experiment.