What Is Email Marketing?

Email marketing is an effective personalized marketing strategy of sending emails to prospects and customers. Effective marketing emails can convert prospects into customers and nurture the targeted customers.

With email marketing campaigns you can re-direct users to your website. The CTAs could lead users to your contact, sign up or download page where the users engage and take actions. For example, if you create a newsletter that includes your blogs, you can send users to your blog page where they engage with your content.

A strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Email deliverability is a significant concern when you are doing an email campaign..? Not to worry!

V-Connect team is here to guide you about the warm-up process and reputation building process, so that your Emails fix their landing in customer Inbox. This can help you generate leads that find your content interesting and have a potential to be your customers.

Here are our Top 11 reasons on the importance of email marketing and how they can help in growth of your business:

Stay in contact with your audience

Brand awareness

Effective customer acquisition

Call to action for redirecting

Customer engagement

Email marketing is easy to measure

Detailed product showcasing

Survey Feedback gathering

Allows for targeted messaging

Reach customers in real-time

Economic and Cost Effective

Types of Bulk Emails

There are several types of bulk Emails, all of which serve varied purposes and are applicable under different scenarios. Here are the categories that we should know about

Promotional Emails
We can use it as a medium to increase our sales. Using promotional mails, we can inform our customers about the current and upcoming offers, tell them of any new store that is opening in their locality or offer them a one-on-one deal to attract them. Such Emails are a great way to remind customers of your existence and also attracting potential customers to give your brand a try.

Your stakeholders deserve to know what is going on in your business. With the help of the newsletter, you can keep your customers in the loop. A newsletter is also useful in providing how-to guides to customers, which may help them in creating a bond with your brands.

Acquisition Emails
Explored terrain is great; unexplored one can be far greater. Acquisition Emails are a way to turn potential customers into real customers. You can offer special discounts or a lucrative deal to convince them to try your products.

Retention Emails
It is easier to secure a one-off deal than to create a customer that stays. Retention Emails are the Emails sent to existing customers to remind them to purchase your products. It is a way of creating brand loyalty and trust.

API based Email campaigns trigger
Our effective API based campaigns are quick and easy to set and trigger transactional/alert emails and integrated mails to the right audience.

Not everyone who opts into your email list is ready for a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them.

Product showcasing
Email campaigns are the very effective channel for showcasing the latest trends with the product description and color details, it can directly re-direct to websites and with one more click interested prospect can convert into a buyer.

Traffic generation
Email can be an effective promotion channel for the high-value content you create on your website.

Surveys Conduction
Email campaigns are the good source to collect the feedbacks from Customers regarding the product or customer service.

Know your Customer Survey
Brand can perform ‘know your consumer surveys, where a good amount of question to ask from customer about the communication frequency, Opt-In/Opt-out, likings and many more.

Lead nurturing
As you stay top of mind, you may also consider ways to identify the leads you have with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready).

Revenue generation
You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. (One example might be creating "abandon cart" campaigns for recovering lost sales conversions.)

Avoid Spam Filters
  • Make sure all your email recipients have opted-in to receiving your emails.
  • Send your email campaign from a good IP address.
  • Send emails through verified domains.
  • Keep your email template code clean.
  • Show subscribers how to whitelist your emails, and ask them to add you to their address book.
  • Avoid excessive use of spam trigger words like “buy”, “clearance”, “discount”, or “cash” and many more.
  • Include an easy way for subscribers to opt-out of your emails.

Remove Inactive Subscribers

Keep your list fresh and it should have engaged subscribers, remove inactive subscribers periodically. An inactive subscriber could be anyone who has not engaged with any email in the past 6 months or more. Or who has done the unsubscription to receive your mails. Break your audience into several core segments to design personalized messages that suit their tastes. Timing is the key factor for Email campaign, so try to figure out the best time for your audience and trigger the mail in that suitable time zone. Perform the A/B test before moving forward with your email campaign, so that you can get the best outcome.

Make Your Subject Line crisp & catchy

Your subject lines should stand out in Inbox, Open rates and Click rates are quite rely on subject lines. Use a friendly and conversational tone. Generate the curiosity by saying your words in subject lines Creativity plays the important role in addressing by your subject line.

Write Amazing Content, Every Time

Sometimes its not enough that subscriber opens your email and you have got an open rate, think about the content which can freeze your customer within you email template design and its content. Then you can expect that the subscriber is liking your content and from next time onwards he will open the email with more interest and explore it completely. So how do you make sure your subscribers are happy with your email content? Simple: make it engaging and awesome. The key is to make sure that you aren’t sending emails just to send emails. The higher the value of every email you write, the more loyal your subscribers will become, and your open rates, click rates will increase, which may lead the increment in your ROI.

Responsive Designs

Most of the users are opening their mails in Mobile, tab or different dimensions device, as per the studies 67% of emails are opening in Mobile handset. These mobile users can’t be ignored, make sure your email is responsive and includes easily loadable media. Also consider the fact that mobile screens are smaller, so long subject lines may get cut off on mobile devices. Use small and light weight images to reduce load time. Many other marketing tips can help any campaign get better open rates, but don’t get discouraged if you don’t see a turnaround right away. Email marketing is an art and science, so give yourself some wiggle room to experiment.